CHERRY extends distribution agreement with Arrow Electronics
New deal now covers the entire EMEA region plus North America
Auerbach, Germany, 13th November 2012 – CHERRY has recently extended its distribution agreement with Arrow Electronics to include the entire EMEA region. Arrow is CHERRY’s sole broadline distributor,having previously only distributed the company’s product range in Central Europe, United Kingdom, Italy and North America. In addition, having focussed primarily on CHERRY switches previously, Arrow will be stocking CHERRY’s growing portfolio of magnetic sensors.
“Arrow’s dedicated PEMCO team has very good market and application knowledge and we are very pleased to now have a distribution agreement in place with them covering the entire EMEA region,” comments Mark Mills, European Distribution Manager at CHERRY. “With its many regional offices, Arrow provides excellent market coverage for us in EMEA,” he continues.
“CHERRY is a long-standing and successful line for us that we are delighted to be able to now offer to our whole customer base throughout EMEA,” states Jaqueline Herth-Sanders, Supplier Business Manager EMEA at Arrow. “In fact, we are already looking into the possibility of extending our great partnership with CHERRY even further to also cover the Asia-Pacific region.”
About CHERRY
CHERRY is a registered brand of ZF Friedrichshafen AG. Under the CHERRY product brand, the Electronic Systems business unit develops and produces components for industrial and household applications, as well as computer input devices.
ZF is a worldwide leading automotive supplier for drive line and chassis technology with 121 production sites in 27 countries. With roughly 72,100 employees, the group achieved sales of approximately €15.5 billion in 2011. ZF is among the 10 largest automotive suppliers worldwide.
